4 Variables That Will Make You Outstand Among Your Competitors

Both You’re Trying To Increase Your Reads on Medium And Sell Books on Amazon KDP, The Principles Behind Owning People’s Attention Are the Same

Tommaso Nobili

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Image from the author

How do you eat an elephant? One bite at a time _ Italian Proverb

This proverb has a “digital” version: How do you grab people’s attention?

One click at a time.

If you want to sell, you first have to be seen, then to be clicked, and, finally, to be purchased.

Similarly, being read on Medium means convincing other bloggers to see your article, getting their attention, and sticking their eyes to it line by line, until the last one.

The real question shouldn’t be how to be purchased, but:

How do I get the first click?

Let’s see together 5 variables that could make the difference.

1) COVER

The book’s cover, which is comparable to an article’s image on Medium, is the only visual weapon in your arsenal.

This is crucial, because visual communication travels much faster than written one.
Before a reader knows it, they could have picked someone else’s…

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